We fangirl her because we recognize she’s the first of our kind: a stylin’, sexy, take-no-shit dame who knows the power of a great lipstick. Fleischer Studios (/ f l a r /) was an American animation studio founded in 1929 by brothers Max and Dave Fleischer, who ran the pioneering company from its inception until its acquisition by Paramount Pictures, the parent company and the distributor of its films. (See Mouse, Minnie.) Not Betty-she was allllll woman. Betty Boop was created by Max Fleischer and drawn by Grim Natwick in the early 1930s for an animated short entitled Dizzy Dishes. Still, before Betty Boop, female cartoon characters were childish stereotypes, or literally the same as male ones with eyelashes and a bow added on. I’m pretty sure everyone agrees the oversized toddler head on top of her scantily-clad curves is nightmare fuel. But why do we love her so much? It’s not the cloying sexy-baby voice, the Cyndi Lauper accent, or the annoying catchphrase. An 86-year-old It-girl, she has sold more merch than the all of the Kardashians put together, collaborating with everyone from Jean Paul Gaultier on perfume to Supreme on a satin jacket recently worn by Bella Hadid. (The designer even joins her in a three-part series of old-timey animated shorts.) The nostalgia factor for Betty Boop is off the charts. Betty Boop lipstick (on sale today), which comes right on the heels of the announcement that Zac Posen is releasing a Betty Boop dress collection in a new shade called Betty Boop Red by Pantone. Boop-Oop-a-Doop! Editors and red-lipstick fans are freaking out over the launch of the M.A.C.
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